{"product_id":"primare-i35-150w-modular-integrated-amplifier-ufpd-2-balanced-xlr-dac-ready","title":"Primare I35 150W Modular Integrated Amplifier, UFPD 2, Balanced XLR, DAC Ready","description":"\u003c!-- ============================================================\n     PRIMARE I35 — ProHiFi Shopify Product Listing\n     ============================================================\n\n     FIELD 1 — PRODUCT TITLE\n     Primare I35 150W Modular Integrated Amplifier, UFPD 2, Balanced XLR, DAC Ready\n     (79 characters)\n\n     FIELD 2 — SEO PAGE TITLE\n     Primare I35 150W Modular Integrated Amplifier | Balanced XLR, UFPD 2\n     (69 characters — trim if needed)\n\n     TRIMMED (65 chars):\n     Primare I35 150W Modular Integrated Amplifier | UFPD 2\n\n     FIELD 3 — SEO META DESCRIPTION\n     Shop Primare I35 — 150W UFPD 2 modular integrated amplifier with balanced XLR inputs, upgradeable with DM36 DAC and SM35 Prisma modules. Authorised Primare Dealer. Best Price in India.\n     (186 characters — trimmed below)\n\n     TRIMMED META (158 characters):\n     Shop Primare I35 — 150W UFPD 2 modular amplifier, balanced XLR inputs, upgradeable with DM36 DAC and Prisma modules. Authorised Primare Dealer. Best Price in India.\n\n     FIELD 4 — URL HANDLE\n     primare-i35-modular-integrated-amplifier-150w-ufpd2-balanced\n     (60 characters)\n\n     PASTE DESCRIPTION HTML BELOW INTO SHOPIFY HTML EDITOR\n     ============================================================ --\u003e\n\n\u003cp\u003eThe \u003cstrong\u003ePrimare I35\u003c\/strong\u003e is a full-size modular integrated amplifier from Sweden's Primare 35 Series, delivering 150 watts per channel into 8 ohms and 300 watts into 4 ohms via Primare's UFPD 2 all-analogue Class D amplification technology. Two balanced XLR inputs and three RCA analogue inputs cover every analogue source a serious system is likely to include, while two internal expansion slots allow the DM36 digital-to-analogue converter module and SM35 Prisma network player module to be added at any time. The result is a genuinely future-proof platform: an amplifier that performs at a high level the day it arrives, with a clear and cost-effective path to full DAC and streaming capability whenever the listener is ready.\u003c\/p\u003e\n\n\u003cp\u003ePrimare's UFPD 2 technology is a fundamental reworking of the award-winning original UFPD platform, providing absolutely linear amplification across the entire audible bandwidth with a naturally fast, clean, and agile character. HiFi+ gave the I35 an Editor's Choice Award in 2020, noting it was tonally rich and satisfying yet energetic and dynamic at all times, and included it in the HiFi+ Top 100 list the following year. HiFi Musik Sweden described it as the most explosive and powerful-sounding amplifier in its price class, yet subtle and detailed with precision. The I35 was also part of the EISA Stereo System of the Year 2019-2020 when paired with the CD35 Prisma, confirming its standing as one of the most critically endorsed analogue amplifier platforms available at its price.\u003c\/p\u003e\n\n\u003c!-- KEY FEATURES --\u003e\n\u003ch2\u003e\u003cspan style=\"color: #0F527F;\"\u003eKey Features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e150W per channel into 8 ohms; 300W into 4 ohms\u003c\/li\u003e\n\u003cli\u003eUFPD 2 all-analogue Class D amplification technology\u003c\/li\u003e\n\u003cli\u003e2 x XLR balanced and 3 x RCA analogue inputs\u003c\/li\u003e\n\u003cli\u003eModular design: accepts DM36 DAC and SM35 Prisma modules\u003c\/li\u003e\n\u003cli\u003eDedicated RCA LINE and PRE outputs\u003c\/li\u003e\n\u003cli\u003eHome cinema surround passthrough mode\u003c\/li\u003e\n\u003cli\u003eC25 multi-product IR system remote included\u003c\/li\u003e\n\u003cli\u003eRS232 outboard control; 12V trigger; 3.5mm IR in\/out\u003c\/li\u003e\n\u003cli\u003eFull-size chassis: 430 x 106 x 420mm; 11kg\u003c\/li\u003e\n\u003cli\u003eAvailable in black or titanium\u003c\/li\u003e\n\u003cli\u003eHiFi+ Editor's Choice Award 2020; HiFi+ Top 100; EISA Stereo System 2019-2020 (with CD35 Prisma)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c!-- WARRANTY --\u003e\n\u003ch2\u003e\u003cspan style=\"color: #0F527F;\"\u003eWarranty:\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e1-year manufacturer's warranty\u003c\/p\u003e\n\u003cdiv class=\"ph-warranty-box\"\u003e\u003c\/div\u003e\n\n\u003c!-- WHY CONSIDER --\u003e\n\u003ch2\u003e\u003cspan style=\"color: #0F527F;\"\u003eWhy Consider the Primare I35\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe I35 is the right choice for listeners who want a high-power analogue amplifier with balanced inputs today, and the option to add a world-class DAC and full streaming platform later. The UFPD 2 module delivers 150 watts of controlled, linear power into a wide range of speaker loads, and the balanced XLR inputs provide the cleaner signal path that larger systems and longer cable runs benefit from. HiFi+ described it as a product that never exhibited any \"do not like it\" characteristics across any combination of sources or speakers. With a DM36 module fitted, the I35 gains one of the most capable DAC stages available in an integrated amplifier at this price, and the SM35 Prisma module brings the full Prisma streaming platform including Roon Ready. For those building a 35 Series system, the I35 pairs naturally with the CD35 Prisma or DD35 transport and the A35.2 power amplifier via its PRE output.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cspan style=\"color: #0F527F;\"\u003eIdeal for\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eListeners starting with a high-power analogue system and planning to add DAC and streaming later\u003c\/li\u003e\n\u003cli\u003eSystems requiring balanced XLR inputs for cleaner signal transmission\u003c\/li\u003e\n\u003cli\u003eDemanding speaker loads that benefit from 150W of sustained, linear UFPD 2 power\u003c\/li\u003e\n\u003cli\u003eThose building a Primare 35 Series system with CD35 Prisma, DD35, or A35.2\u003c\/li\u003e\n\u003cli\u003eHome cinema setups using the surround passthrough input\u003c\/li\u003e\n\u003cli\u003eInstallations requiring RS232, 12V trigger, and IR in\/out system control\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c!-- WHAT'S IN THE BOX --\u003e\n\u003ch2\u003e\u003cspan style=\"color: #0F527F;\"\u003eWhat's in the Box\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul class=\"ph-inbox-list\"\u003e\n\u003cli\u003ePrimare I35 Modular Integrated Amplifier\u003c\/li\u003e\n\u003cli\u003eC25 IR Remote Control\u003c\/li\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003cli\u003eQuick Start Guide and Safety Documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c!-- SPECIFICATIONS --\u003e\n\u003ch2\u003e\u003cspan style=\"color: #0F527F;\"\u003eTechnical Specifications\u003c\/span\u003e\u003c\/h2\u003e\n\n\u003cstyle\u003e\n  .ph-spec-wrap { width: 100%; overflow-x: auto; -webkit-overflow-scrolling: touch; }\n  .ph-spec-wrap table { width: 100%; min-width: 360px; border-collapse: collapse; font-size: 0.95em; }\n  .ph-spec-wrap table thead th { text-align: left; padding: 9px 12px; border-bottom: 2px solid #222; font-family: Georgia, serif; }\n  .ph-spec-wrap table td { padding: 8px 12px; border-bottom: 1px solid #eee; vertical-align: top; }\n  .ph-spec-wrap table td:first-child { width: 42%; }\n  .ph-spec-wrap .ph-sec-hd td { font-weight: bold; font-size: 0.78em; text-transform: uppercase; letter-spacing: 0.05em; border-bottom: 1px solid #ddd; padding: 7px 12px; }\n  @media (max-width: 480px) {\n    .ph-spec-wrap table thead { display: none; }\n    .ph-spec-wrap table tr { display: block; margin-bottom: 12px; border: 1px solid #ddd; border-radius: 4px; overflow: hidden; }\n    .ph-spec-wrap .ph-sec-hd { display: block; }\n    .ph-spec-wrap .ph-sec-hd td { display: block; width: 100%; box-sizing: border-box; background: #f5f5f5; }\n    .ph-spec-wrap table td { display: block; width: 100% !important; box-sizing: border-box; border-bottom: 1px solid #eee; }\n    .ph-spec-wrap table td:first-child { font-weight: bold; background: #fafafa; }\n    .ph-spec-wrap table td:last-child { border-bottom: none; }\n  }\n\u003c\/style\u003e\n\n\u003cdiv class=\"ph-spec-wrap\"\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\n\u003ctr class=\"ph-sec-hd\"\u003e\u003ctd colspan=\"2\"\u003eAmplification\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutput Power (8 ohm)\u003c\/td\u003e\n\u003ctd\u003e2 x 150W\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutput Power (4 ohm)\u003c\/td\u003e\n\u003ctd\u003e2 x 300W\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAmplifier Technology\u003c\/td\u003e\n\u003ctd\u003eUFPD 2 all-analogue Class D\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr class=\"ph-sec-hd\"\u003e\u003ctd colspan=\"2\"\u003eAnalogue Inputs and Outputs\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXLR Balanced Inputs\u003c\/td\u003e\n\u003ctd\u003e2 x stereo pair\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRCA Analogue Inputs\u003c\/td\u003e\n\u003ctd\u003e3 x stereo pair\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnalogue LINE Output (RCA)\u003c\/td\u003e\n\u003ctd\u003e1 x stereo pair\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnalogue PRE Output (RCA)\u003c\/td\u003e\n\u003ctd\u003e1 x stereo pair\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHome Cinema Passthrough\u003c\/td\u003e\n\u003ctd\u003eYes (surround sound input assignment)\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr class=\"ph-sec-hd\"\u003e\u003ctd colspan=\"2\"\u003eModular Expansion (Optional)\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDAC Module Slot\u003c\/td\u003e\n\u003ctd\u003eDM36 (PCM 384kHz\/32-bit, DSD 256, MQA) — optional upgrade\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetwork Player Module Slot\u003c\/td\u003e\n\u003ctd\u003eSM35 Prisma (AirPlay 2, Bluetooth, Chromecast, Spotify Connect, Roon Ready) — optional upgrade\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr class=\"ph-sec-hd\"\u003e\u003ctd colspan=\"2\"\u003eControl and Integration\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRemote Control\u003c\/td\u003e\n\u003ctd\u003eC25 multi-product IR system remote\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIR System Control\u003c\/td\u003e\n\u003ctd\u003e3.5mm in\/out\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRS232\u003c\/td\u003e\n\u003ctd\u003eOutboard system control port\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e12V Trigger\u003c\/td\u003e\n\u003ctd\u003e3.5mm output\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr class=\"ph-sec-hd\"\u003e\u003ctd colspan=\"2\"\u003eGeneral\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions (W x H x D)\u003c\/td\u003e\n\u003ctd\u003e430 x 106 x 420 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight\u003c\/td\u003e\n\u003ctd\u003e11 kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvailable Finishes\u003c\/td\u003e\n\u003ctd\u003eBlack \/ Titanium\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountry of Manufacture\u003c\/td\u003e\n\u003ctd\u003eSweden\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAwards\u003c\/td\u003e\n\u003ctd\u003eHiFi+ Editor's Choice Award 2020; HiFi+ Top 100 2019; EISA Stereo System 2019-2020 (with CD35 Prisma); HiFi News Highly Commended 2019; Vietnam AV Magazine Editors' Choice 2021\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c!-- END ProHiFi Product Description --\u003e","brand":"Primare","offers":[{"title":"Black","offer_id":45189181112343,"sku":null,"price":579900.0,"currency_code":"INR","in_stock":true},{"title":"Silver","offer_id":45189181145111,"sku":null,"price":579900.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/6819\/6887\/files\/Primare-I35-Front-View-Titanium.webp?v=1780511464","url":"https:\/\/prohifi.in\/products\/primare-i35-150w-modular-integrated-amplifier-ufpd-2-balanced-xlr-dac-ready","provider":"ProHiFi India","version":"1.0","type":"link"}